Study on the Market Development of Textile Products
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- Nakajima Masaru
- Department of Textile Engineering, Kyoto University of Industrial Arts and Textile Fibers
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- Noshi Hideo
- Department of Textile Engineering, Kyoto University of Industrial Arts and Textile Fibers
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- Matsumoto Yoshinari
- Itokin Co . , Ltd .
Bibliographic Information
- Other Title
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- 繊維製品(婦人洋服)のマーケティング展開について 小売店舗配置計画問題
- 小売店舗配置計画問題
Description
A mathematical model for the market planning has been developed on the basis of the Markovian process of the brand switching . It aims to predict the amount of sales and to determine the number of retail shops to be built in each of marketing areas and within a given period of time. It also aims to make a total profit of retail shops to a maximum. The model is based on the nonlinear programming . Algorithm and computing programme to solve the model under the certain restrictions are developed . An example of the numerical calculation is solved, then the characteristic of each marketing areas and a given period of time for the number of retail shop is discussed.
Journal
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- Sen'i Kikai Gakkaishi (Journal of the Textile Machinery Society of Japan)
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Sen'i Kikai Gakkaishi (Journal of the Textile Machinery Society of Japan) 32 (10), P509-P516, 1979
The Textile Machinery Society of Japan
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Keywords
Details 詳細情報について
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- CRID
- 1390282679242385280
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- NII Article ID
- 130004390162
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- ISSN
- 18801994
- 03710580
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- Text Lang
- ja
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- Data Source
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- JaLC
- Crossref
- CiNii Articles
- OpenAIRE
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- Abstract License Flag
- Disallowed