Study on the Market Development of Textile Products

DOI Open Access

Bibliographic Information

Other Title
  • 繊維製品（婦人洋服）のマーケティング展開について　　小売店舗配置計画問題
  • 小売店舗配置計画問題

Description

A mathematical model for the market planning has been developed on the basis of the Markovian process of the brand switching . It aims to predict the amount of sales and to determine the number of retail shops to be built in each of marketing areas and within a given period of time. It also aims to make a total profit of retail shops to a maximum. The model is based on the nonlinear programming . Algorithm and computing programme to solve the model under the certain restrictions are developed . An example of the numerical calculation is solved, then the characteristic of each marketing areas and a given period of time for the number of retail shop is discussed.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282679242385280
  • NII Article ID
    130004390162
  • DOI
    10.4188/transjtmsj.32.10_p509
  • ISSN
    18801994
    03710580
  • Text Lang
    ja
  • Data Source
    • JaLC
    • Crossref
    • CiNii Articles
    • OpenAIRE
  • Abstract License Flag
    Disallowed

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