Risk Perceptions of General Public in Food Domain

DOI Web Site 2 Citations
  • OHTSUBO Hiroko
    Institute for Media and Communication Research, Keio University
  • YAMADA Yukiko
    National Food Research Institute (at the time of the research)

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Other Title
  • 食品領域における市民のリスク認知構造
  • 食品領域における市民のリスク認知構造--サイコメトリック・パラダイムの応用による検討
  • ショクヒン リョウイキ ニ オケル シミン ノ リスク ニンチ コウゾウ サイコメトリック パラダイム ノ オウヨウ ニ ヨル ケントウ
  • Applying the Psychometric Paradigm
  • －サイコメトリック・パラダイムの応用による検討－

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Description

For the present study, a survey was conducted by mail in the autumn of 2004 to elicit public perceptions of food-related hazards using the psychometric paradigm following two provisional studies. The respondents (n=183) were asked to rate 15 potential food-related hazards on 18 risk characteristics with sevenpoint scales. Responses were examined via principal-component analysis to obtain a structural representation of risk perception with three dimensions labeled as ‘future societal problem’, ‘distinctiveness of damage’, and ‘self-controllability’. The results would contribute to ‘effective’ risk communication, giving suggestions to risk communication practitioners how the public constitute the concept of risk in food domain.

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