An Outline of GIS in Marketing and its Application to the trade-area analysis

DOI

Bibliographic Information

Other Title
  • GISエリア・マーケティングとその商圏分析への応用

Description

GIS has been applied in sales and marketing by the same way as using the printed maps. Most of GIS applications are aimed at supporting trade area analysis and territory assignment for a single store. Recently the mortorization and the highly advanced railroad expand the trip area of consumers and commuters. This situation makes GIS more useful for analyzing the large trade-area composed by stores seems.This paper outlines how GIS is applied in business and marketing and describe an attempt of applying GIS for the large trade-area analysis.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282679452297600
  • NII Article ID
    130003640043
  • DOI
    10.5638/thagis.1.99
  • ISSN
    21855633
    13405381
  • Data Source
    • JaLC
    • Crossref
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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