GISエリア・マーケティングとその商圏分析への応用
書誌事項
- タイトル別名
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- An Outline of GIS in Marketing and its Application to the trade-area analysis
説明
GIS has been applied in sales and marketing by the same way as using the printed maps. Most of GIS applications are aimed at supporting trade area analysis and territory assignment for a single store. Recently the mortorization and the highly advanced railroad expand the trip area of consumers and commuters. This situation makes GIS more useful for analyzing the large trade-area composed by stores seems.This paper outlines how GIS is applied in business and marketing and describe an attempt of applying GIS for the large trade-area analysis.
収録刊行物
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- ＧＩＳ‐理論と応用
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ＧＩＳ‐理論と応用 1 (1), 99-104, 1993
一般社団法人 地理情報システム学会
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キーワード
詳細情報 詳細情報について
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- CRID
- 1390282679452297600
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- NII論文ID
- 130003640043
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- ISSN
- 21855633
- 13405381
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- データソース種別
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- JaLC
- Crossref
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可
