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- 鈴木 万希枝
- 慶応義塾大学大学院
書誌事項
- タイトル別名
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- The effects of perceived risk on consumers' information-seeking
- ショウヒシャ ノ ジョウホウ タンサク ニ オヨボス チカクサレタ リスク ノ
この論文をさがす
抄録
This study investigated the effects of perceived risk on consumers' information-seeking prior to purchasing. Data were analyzed in two ways: (1) how perception of performance, financial, physical, social and psychological risk determined the degree of information-seeking toward each source; and (2) how perceived risk affected consumers' information-seeking pattern. The results revealed that four types of risk had differential effects, and that social risk was the strongest factor in determining the degree of information-seeking. We proposed the following classification scheme of information seekers. The "high information-seeking group" perceived high risk. The "low information-seeking group" perceived low risk. The "personal information-seeking group" and the "personal-plus-magagine group" had a moderate degree of risk perception. The information-seeking pattern of the last two groups differed depending on the consumers' images of information sources.
収録刊行物
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- 社会心理学研究
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社会心理学研究 9 (3), 195-205, 1994
日本社会心理学会
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詳細情報
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- CRID
- 1390282679466718080
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- NII論文ID
- 110002785585
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- NII書誌ID
- AN10049127
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- ISSN
- 21891338
- 09161503
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- NDL書誌ID
- 3554295
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可