Innovation in the Eyewear-producing Districts of Japan and Italy : A study on fashion innovation in eyewear-producing districts

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  • KATO Akira
    北陸先端科学技術大学院大学地域・イノベーション研究センター

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Other Title
  • 日伊眼鏡産地におけるイノベーション : ファッション化イノベーションを中心とした眼鏡産地の考察
  • ニチイ メガネ サンチ ニ オケル イノベーション ファッションカ イノベーション オ チュウシン ト シタ メガネ サンチ ノ コウサツ

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Abstract

This paper begins with a discussion of the following three innovations that had a powerful influence on the eyewear districts of Japan and Italy: "Titanium Eyewear Frames", developed in Sabae, Fukui, world-wide "Distribution Domination" instigated in Belluno, Italy and the idea of turning eyewear into "Fashion Items". There follows an analysis of how these innovations positively and negatively affected the two eyewear-producing districts. The movement to make eyewear into "Fashion Items" will be here termed "Fashion Innovation", and the implications of the movement will be examined. Japanese companies are now under pressure to shift from process innovation to product innovation, but there is a limit to innovation, as it pursues only visible hardware quality and features. In this sense, the "Fashion Innovation" undertaken by companies in Belluno, Italy is a classic and simple case of best practice that deals with the acquisition of competitive advantage.

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