Improving the Quality of R&D Decision : A Synopsis of the SDG Approach

Bibliographic Information

Other Title
  • R&D意思決定の質の改善法 : SDGアプローチの概要

Abstract

Managing R&D is a difficult challenge because of technical complexity, technical and business uncertainty, long time horizons before results are known and capitalized upon, and competition among many new ideas from creative people. Nonetheless, business and government must rely on leaders of R&D to solve serious technology problems and create new sources of competitive advantage.Analysis of decisions to invest in R&D projects must address two complementary activities: creating the R&D results and creating market value from the R&D results. Both activities are equally important. The R&D managers' attention, however, is often too narrowly focused on conducting "good research" as perceived by the R&D community rather than on R&D results that will be highly valuable if brought to market.The secret to successful R&D management is understanding and evaluating this interface between the corporate abilities to obtain successful R&D results and to capture high commercial value from this success. Unlocking this secret requires evaluating the two characteristics of the technical and the commercial activities: the probability of technical success and the probability distribution of commercial value given technical success. The process for evaluating these fundamental measures of R&D investment decisions is based on the discipline and methodology of decision analysis.Strategic Decisions Group (SDG) consultants have led the development and application of decision analysis to R&D project management. This paper presents the key principles of this unique approach and two examples that illustrate the successful application of these principles.

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Details 詳細情報について

  • CRID
    1390282679618988800
  • NII Article ID
    110003776073
  • DOI
    10.20801/jsrpim.4.4_400
  • ISSN
    24327123
    09147020
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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