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- 中桐 大寿
- 大阪工業大学知的財産学部
書誌事項
- タイトル別名
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- Web-marketing and Consumer Behavior(<Special Issue>The Experience Economy in Web2.0 Era)
- Webマーケティングと消費者行動
- Web マーケティング ト ショウヒシャ コウドウ
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抄録
The Internet business based on web becomes active in the 21st century, and information technology has rapidly changed the world. The enterprise management and consumer behavior has changed along with the change of marketing. Web-marketing has greatly changed the idea of marketing of the past depending on web sites and web technologies. In this paper, we examine web-marketing from various view-point, and discuss CRM corresponding to the changing consumer behavior. Furthermore, we argue the problems of marketing in the future and suggests an ideal way of marketing.
収録刊行物
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- 日本情報経営学会誌
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日本情報経営学会誌 29 (3), 23-28, 2009
日本情報経営学会
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詳細情報 詳細情報について
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- CRID
- 1390282680265552384
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- NII論文ID
- 110007116225
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- NII書誌ID
- AA12242308
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- ISSN
- 21899681
- 18822614
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- NDL書誌ID
- 10180290
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可