Evaluating the effects of actions taken to attract visitors to sightseeing areas

DOI 1 Citations

Bibliographic Information

Other Title
  • 観光地の集客施策に対する効果測定の試み
  • — An Open Service Field behavior survey technology —
  • －　オープンサービスフィールドにおける行動調査技術　－

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Description

Every year, actions are taken to attract more visitors to sightseeing areas, yet the effects of these actions are rarely evaluated. Basic data for assessing effects can be obtained by measuring the change in visitation patterns upon the introduction of actions. We did not have the technology, however, to track the migration behavior quantitatively and successively with reasonable cost. To address this problem, we developed an Open Service Field Point of Service (OSF-POS) method that is practical and cost-effective. A case study of this method for the Kinosaki spa resort (Hyogo Prefecture, Japan), highlighting collaboration with local authorities, business circles, and engineering experts, is reported in this paper.

Journal

  • Synthesiology English edition

    Synthesiology English edition 5 (3), 190-200, 2012

    National Institute of Advanced Industrial Science and Technology

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Details 詳細情報について

  • CRID
    1390282680278082176
  • NII Article ID
    130004954021
  • DOI
    10.5571/syntheng.5.190
  • ISSN
    18832318
    18830978
  • Text Lang
    en
  • Data Source
    • JaLC
    • Crossref
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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