Applicability of “ REM ”, Revised Emotions Measurement, to Marketing Analysis

DOI

Bibliographic Information

Other Title
  • 改良型エモーション測定尺度「REM」のマーケティング分析への適用可能性

Description

In this article, the author investigates two points of view. The first one is that “ REM (Revised Emotions Measurement) ” is able to improve discrimination in emotions compared with SAM (Self-assessment Manikin) by Lang (1980). And the other is to test applicability of REM to marketing analysis. The result shows that REM can measure emotions more adequately than SAM, and can distinguish deferent emotional responses to deferent expression of commercial advertisements. It implies that REM has applicability to marketing analysis.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282680294586240
  • NII Article ID
    130004955930
  • DOI
    10.11194/acs.15.1_2_57
  • ISSN
    18839576
    13469851
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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