中国における日韓化粧品企業の国際戦略に関する考察
書誌事項
- タイトル別名
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- A Comparative Study on the International Strategies of Asian Cosmetic Companies in China
- ―資生堂とAMOREPACIFICの比較研究－
- ― In Reference to the Strategies of Shiseido and AMOREPACIFIC ―
- 公開日
- 2014
- DOI
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- 10.11424/gscs.11.1_32
- 公開者
- 日本国際情報学会
説明
With the rapid growth of cosmetics industry in China since the end of the 20th century, cosmetic companies of other Asian countries have struggled their way into the Chinese market along withmultinational corporations of the world. Shiseido of Japan and AMOREPACIFIC of South Korea, two major Asian groups in this field, have branched out into selling their products in China and continued their operations on this competitive and yet promising market. This paper examines the international strategies of the two companies' activities on the continent in order to make clear the main features of and the distinctions between their strategies. In the process of analysis, a set of theories of international business administration is used, and is shown to be an effective and valid method of inquiry.
収録刊行物
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- 国際情報研究
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国際情報研究 11 (1), 32-43, 2014
日本国際情報学会
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詳細情報 詳細情報について
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- CRID
- 1390282680490802432
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- NII論文ID
- 130005004395
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- ISSN
- 18842178
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可
