Memory of OTC medicines and package colors

Bibliographic Information

Other Title
  • 市販薬の銘柄とパッケージ色の記憶

Description

OTC medicines (marketed drugs) are advertised in various media, and measurement of advertisement effectiveness is recognized as an important task. In this report, we will try to analyze the relation of a part of memory from the advertisement (memory of brand, memory of advertisement media contacts, memory of package colors) using about 1,200 data that was obtained from net survey from residents of Tokyo, Kanagawa, Saitama and Chiba prefectures. We will examine the relationships among (a) use memory during a certain period, (b) brand in memory, (c) advertisement medium contact memory, (d) associative package colors and so on, of marketed cold medicines.

Journal

Details 詳細情報について

  • CRID
    1390282680686136576
  • NII Article ID
    130006233965
  • DOI
    10.11497/jasmin.2017f.0_219
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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