Effectiveness of Flash Markething in the Restaurant Business

DOI

Bibliographic Information

Other Title
  • 日本の飲食業におけるフラッシュマーケティングの有効性

Description

Flash marketing is paid to attention as an effective marketing technique while social sphere expands by spread of social media such as SNS,blog,and Twitter.In the current studies,the gourmet genre considered as a genre that has the highest coupon availability.From our investigation,the flash marketing that gets great success in the US may lose the market without some conditions.

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Keywords

Details 詳細情報について

  • CRID
    1390282680686776704
  • NII Article ID
    130005049475
  • DOI
    10.11497/jasmin.2011s.0.510.0
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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