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Effectiveness of Flash Markething in the Restaurant Business
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- MIZUMOTO MAI
- Chiba University
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- MATSUDA TOMOYOSHI
- Chiba University
Bibliographic Information
- Other Title
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- 日本の飲食業におけるフラッシュマーケティングの有効性
Description
Flash marketing is paid to attention as an effective marketing technique while social sphere expands by spread of social media such as SNS,blog,and Twitter.In the current studies,the gourmet genre considered as a genre that has the highest coupon availability.From our investigation,the flash marketing that gets great success in the US may lose the market without some conditions.
Journal
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- Abstracts of Annual Conference of Japan Society for Management Information
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Abstracts of Annual Conference of Japan Society for Management Information 2011s (0), 510-510, 2011
THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)
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Keywords
Details 詳細情報について
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- CRID
- 1390282680686776704
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- NII Article ID
- 130005049475
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed
