The Advertisement in the Time of the War : The Intersection between the Expressions of Advertisement and "Literature"(<The Special Issue>The Territory of Modern Literature: The Voices of the Different)

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  • 戦時下の広告/宣伝の表現と「文学」表現の接点(<特集><近代文学>という領域-異風の声-)
  • 戦時下の広告/宣伝の表現と「文学」表現の接点
  • センジカ ノ コウコク センデン ノ ヒョウゲン ト ブンガク ヒョウゲン ノ

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In this essay, I have examined the advertisement in the newspaper and expressions of militaristic propaganda during the period of 1931 and 1945, to reflect on the relationship between these and literary expressions. As an example, I have discussed the case in which the advertisement of mouth freshner strategically incorporated the "literary" expressions, and the cases in which the poets uncritically absorbed the militaristic slogans. I have attempted to illumine the conditions for the autonomy of "literary" expressions by focusing on the apparently unpolitical examples in which the expressions of "literature" and "advertisement" lose their autonomy.

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