Empirical Study on the Third-Person Effect by Exposure to Television Violence

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  • テレビ暴力番組接触における第三者効果に関する実証的研究
  • テレビ ボウリョク バングミ セッショク ニ オケル ダイ3シャ コウカ ニ カンスル ジッショウテキ ケンキュウ

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Abstract

The purpose of this study was to examine empirically the third-person effect on individuals' perceptions of the influence of the television violence, in particular programs where violence is accompanied by laughter. The following hypotheses were set: Hypothesis 1: Individuals will perceive the influence of violence television programs as having a greater effect on other people than on themselves. Hypothesis 2: The third person perception (i.e., thinking that others as more affected) is related to the degree of exposure to those kinds of programs. To test these hypotheses, responses from 423 first-year undergraduate students were collected. The students assessed the extent to which they were influenced and were exposed of 11 comedy-type programs with a violent character. Subsequently, they gave an assessment of the extent to which they thought other people are affected and exposed to the programs. The students were divided into 3 groups (low, middle, high) by the degree to which they felt influenced by the programs. Analysis of the results shows that only the low influence group supports hypothesis 1 and 2. This group, in spite of regarding themselves to be more exposed to violent programs than others, perceived themselves to be less influenced by the programs than other people.

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