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Risk management in the process of new product development : Methodology with low risk in view of marketing(<Special Issue>Project Risk Management)

DOI

Bibliographic Information

Other Title
  • 新製品開発におけるリスク・マネジメント : マーケティングの立場からみたローリスクな方法論(<特集>プロジェクトのリスク・マネジメント)
  • 新製品開発におけるリスク・マネジメント--マーケティングの立場からみたローリスクな方法論
  • シンセイヒン カイハツ ニ オケル リスク マネジメント マーケティング ノ タチバ カラ ミタ ローリスク ナ ホウホウロン

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Abstract

The author discussed the best way how to conduct the new product development on industrial products from the point of view of a marketing specialist. It is most likely that we can enjoy high expected revenue by keeping the risk minimum when we develop the new product which is the extension of existing one. It is commonly seen that the department in charge of product development is the sole player in this activity. In this case, the work tends to be done in a way that the engineering effort has been emphasized. As a result, the outcome does not necessarily bring good profit to the organization. It is highly recommended that we should fully utilize the marketing concept which will ensure the efficient and risk-minimized process of new product development. We should keep in mind that the sales department will be the key player in new product development.

Journal

Details

  • CRID
    1390282681088875776
  • NII Article ID
    110003726351
  • NII Book ID
    AA11391448
  • DOI
    10.14914/spmj.6.4_3
  • ISSN
    24333069
    1345031X
  • NDL BIB ID
    7094260
  • Text Lang
    ja
  • Data Source
    • JaLC
    • NDL
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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