A Survey on the Image of the Cooked Foods

Yamanaka Chiyoko

doi:10.5264/eiyogakuzashi.34.83

To grasp the preference for cooking in psychological and social as well as physiological aspects, 7.4 Girls' Junior College students and 67 housewives in Matsuyama city and its suburbs were surveyed by the S. D method in regard of their images of ten dishes. Results obtained by studying the data are below:<br>1) As for 'Shushoku' or main dish, curry and rice, sandwiches and Chao fan signified “youthful” dishes and Chirashizushi was “elders-like”. Sandwiches gave “womanish” and “modern” images.<br>2) As for ‘Fukushoku’ or subsidiary dish, uncoated deep fried chicken, Gu lu rou, Meuniér and fried shrimp tended to give “mordern” and “youthful” image and Sashimi inclined toward “old-fashioned” and “elders-like.”<br>3) Between students and the housewives, significant differences were noticed in some items such as “likes-dislikes” of curry and rice, sandwiches and Sashimi. Concerning to the items showing almost no difference on the average values, too, there was a more wide spread of images with the wives than with students.<br>4) About the correlation coefficient of order in degrees of similarity between each two dishes, both students and wives showed the same tendency to ‘Shushoku’. As for ‘Fukushoku’, students had reverse images in four pairs of dishes, while housewives had such images in only one pair and they showed a very high value, 0.929 in three pairs.

A Survey on the Image of the Cooked Foods

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