Narrative Transportation Effects on Blog Readers

DOI

Bibliographic Information

Other Title
  • クチコミのナラティブ構造が受け手の評価に与える影響
  • ブログ記事へのナラティブトランスポーテーション効果に注目して<sup>(1)</sup>

Description

<p>Narrative transportation is to be immersed in a narrative story, has been proposed as a distinct route to persuasion. And its underlying mechanism is described in self-referencing and mental simulation. The present study explores word-of-mouth from the perspective that this type of communication is typically structured as a narrative. For examining how word of mouth (blog) affects receivers' evaluation toward the product and the media, this article proposed a framework based on narrative transportation theory and analyzed it empirically. The result showed that perceived narrative structure in blog led receivers advance narrative transportation deeply, and the level of narrative transportation influences receivers' evaluation toward the product and the media positively.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282763044464768
  • NII Article ID
    130007473144
  • DOI
    10.11194/acs.21.1_2_25
  • ISSN
    18839576
    13469851
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

Report a problem

Back to top