Fall of iPhone business model

Bibliographic Information

Other Title
  • iPhoneビジネスモデルの凋落
  • Why did not iPhone sell?
  • なぜiPhoneは売れなくなったのか?

Description

<p>Apple created a new business model by iPhone. Apple sales have increased by 30 to 50% each year after iPhone release. However, iPhone sales declined quarterly results from October to December 2018. Why did not iPhone sell? The cause was analyzed. Apple has taken a "differentiation strategy" with "longing Luxury brand." The situation has changed by adopting OLED panel from 2018. In order to procure OLED from Samsung, "single vendor" was adapted stopping "multi-vendor". Design betrayed expectations as "flat plate". The "price" was too high over "brand power". The cause of poor sales is a failure of "differentiation strategy".</p>

Journal

Details 詳細情報について

  • CRID
    1390282763138453376
  • NII Article ID
    130007697182
  • DOI
    10.11497/jasmin.201906.0_209
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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