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Fall of iPhone business model
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- Nakata Yukihiko
- Ritsumeikan Asia Pacific University
Bibliographic Information
- Other Title
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- iPhoneビジネスモデルの凋落
- Why did not iPhone sell?
- なぜiPhoneは売れなくなったのか?
Description
<p>Apple created a new business model by iPhone. Apple sales have increased by 30 to 50% each year after iPhone release. However, iPhone sales declined quarterly results from October to December 2018. Why did not iPhone sell? The cause was analyzed. Apple has taken a "differentiation strategy" with "longing Luxury brand." The situation has changed by adopting OLED panel from 2018. In order to procure OLED from Samsung, "single vendor" was adapted stopping "multi-vendor". Design betrayed expectations as "flat plate". The "price" was too high over "brand power". The cause of poor sales is a failure of "differentiation strategy".</p>
Journal
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- Abstracts of Annual Conference of Japan Society for Management Information
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Abstracts of Annual Conference of Japan Society for Management Information 201906 (0), 209-212, 2019-08-31
THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)
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Keywords
Details 詳細情報について
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- CRID
- 1390282763138453376
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- NII Article ID
- 130007697182
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed