A comparison of the college students in preferences of make-up and subjective well-being in Japan and Korea

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Other Title
  • 大学生における化粧行動と主観的幸福感に関する日韓比較研究
  • ダイガクセイ ニオケル ケショウ コウドウ ト シュカンテキ コウフクカン ニカンスル ニッカン ヒカク ケンキュウ

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Description

This study examined the differences between Japanese and Korean female college students in the appearance management, sense of beauty, some factors that would affect make-up behavior, and make-up behavior that would give subjective well-being. In those two Asian countries, people are said to have contrastive senses of beauty. The reason for this difference is often explained by the strong influence of Confucianism in Korea. Study 1 showed that the Japanese paid attention to morphological beauty of the skin. On the other hand, the Korean recognized the face as a communication tool, and they were more receptive than the Japanese to cosmetic surgical treatments. Study 2 showed that the trend of the make-up behavior was different among the two student groups and that the influence of public self-consciousness on amake-up behavior was a common denominator. The results may imply that there is a possible difference in the element which constitutes a feeling of happiness depending on one’s cultural background.

Journal

  • 対人社会心理学研究

    対人社会心理学研究 11 89-100, 2011

    大阪大学大学院人間科学研究科対人社会心理学研究室

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