The expansion of the categorized addressability in target marketing

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  • ターゲット・マーケティングのカテゴライズド・アドレサビリティの拡大
  • ターゲット マーケティング ノ カテゴライズド アドレサビリティ ノ カクダイ

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Styles of target marketing used as basis of marketing strategies are different depending on mission of organization, domain, and competitive environment. Strategic behaviors which pay attention to differences and adapt to differences lead to competitive advantages is premises on modern marketing. The new phases of target marketing which introduce new technology and reflect cut-throat competition is platform segmentation which based on primary benefit, and discuss the expansion of addressability extracted by categorization of the comprehensive target marketing, represented by the cases of daily care goods and so on.

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