Factors that Render the One Village One Product Movement Sustainable

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  • 一村一品運動の継続を可能にする要因
  • イチソン イッピン ウンドウ ノ ケイゾク オ カノウ ニ スル ヨウイン

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The One Village One Product movement originated in Oita Prefecture, Japan, and has been recognized as significant measure in promoting the local economy. Not all efforts, however, have resulted in the same level of sustainability. Oita Prefecture, Japan, built its movement on three principles: local yet global, self-reliance & creativity, and human resource development. Interviews and a literature survey were conducted to show that this project satisfies the three principles and is sustainable. Local leaders that are able to implement participants’ ideas are also required. Amongst sustainable movements are facilitators who both support and encourage the leader and participants.

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