Bibliographic Information
- Other Title
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- スポーツと社会化 : ナイキのビジネスを事例に
- スポーツ ト シャカイカ : ナイキ ノ ビジネス オ ジレイ ニ
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Description
In this article we analyze the how and why of the formation of Nike, which is the leading company of sporting-goods industry, in purpose of considering the strategy of sports socialization. At present, sports are developing as one of the for-profit business tools and this might cause the ruining of sports autonomy. Therefore, in this paper, we discuss about the socialization of sports-related companies so that the balance of sports autonomy and ethics of the market becomes coordinated.
Journal
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- 同志社スポーツ健康科学
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同志社スポーツ健康科学 (4), 31-40, 2012-03-01
Society of Health and Sports Science, Doshisha University
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Details 詳細情報について
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- CRID
- 1390290699890433280
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- NII Article ID
- 120005640591
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- NII Book ID
- AA12384109
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- NDL BIB ID
- 023565750
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- ISSN
- 18834132
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- Text Lang
- ja
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- Data Source
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- JaLC
- IRDB
- NDL
- CiNii Articles
- KAKEN
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- Abstract License Flag
- Allowed