Relationship of sports and the socialization : case study of Nike

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  • スポーツと社会化 : ナイキのビジネスを事例に
  • スポーツ ト シャカイカ : ナイキ ノ ビジネス オ ジレイ ニ

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In this article we analyze the how and why of the formation of Nike, which is the leading company of sporting-goods industry, in purpose of considering the strategy of sports socialization. At present, sports are developing as one of the for-profit business tools and this might cause the ruining of sports autonomy. Therefore, in this paper, we discuss about the socialization of sports-related companies so that the balance of sports autonomy and ethics of the market becomes coordinated.

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