A study of methods for collecting word of mouth information on world wide web

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  • wwwにおけるクチコミ情報収集の方法に関する考察 : 人の情報探索行動の観点から
  • www ニオケル クチコミ ジョウホウ シュウシュウ ノ ホウホウ ニ カンスル コウサツ ヒト ノ ジョウホウ タンサク コウドウ ノ カンテン カラ

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Description

An increasing amount of research is being conducted using online word-ofmouth sources. Most of this research uses data from web communities, message boards, and other sources with a defined scope, thereby analyzing only a portion of web-based, word-of-mouth data. Inherent in this is the problem of data bias. This paper considers information search activities, specifically keyword searches, and investigates the potential of keyword-based, web community analyses. Analyzing 3,371,697 Japanese-language web pages and 585,967,002 links within these pages that are related to a specific product, the analysis yields four different points to illustrate the difficulty in segmenting web communities based on keywords.

Journal

  • 経営研究

    経営研究 69 (1), 91-107, 2018-05-31

    大阪市立大学経営学会

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