Introducing an analysis example of simultaneous purchasing behavior of consumer goods using ID-POS: Changes in consumer behavior regarding daily necessities brought about by stay-at-home consumption

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  • ID-POS オ モチイタ ショウヒザイ ノ ドウジ コウバイ ニ カンスル ブンセキジレイ ノ ショウカイ スゴモリ ショウヒ ガ モタラシタ ニチヨウ ザッカ ニ タイスル ショウヒ コウドウ ノ ヘンカ
  • ID-POSを用いた消費財の同時購買に関する分析事例の紹介 : 巣ごもり消費がもたらした日用雑貨に対する消費行動の変化

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The demand for people to stay at home due to the spread of the novel coronavirus 2019 has significantly changed our consumption behaviors. Although the number of consumers who purchase a variety of products at each purchasing occasion has increased, there has been little empirical research using actual data regarding changes in consumption behavior. In this study, we report on the results of an analysis of how consumer purchasing behavior has changed from before and during the coronavirus pandemic, focusing on daily necessities ― and detergents in particular. In particular, we will focus on the tendency to purchase products at the same time, and report the results of our analysis from the perspective of what kind of product combinations have become more commonly purchased due to stay-at-home consumption.

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