Existing Conditions of Rural Community Business

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Other Title
  • 農村コミュニティビジネスの存立条件
  • 農村コミュニティビジネスの存立条件 : 野菜インターネット販売業「まごやさい」による域内流通に対する需要サイドの評価から
  • ノウソン コミュニティビジネス ノ ソンリツ ジョウケン : ヤサイ インターネット ハンバイギョウ 「 マゴ ヤ サイ 」 ニ ヨル イキ ナイ リュウツウ ニ タイスル ジュヨウ サイド ノ ヒョウカ カラ
  • Evaluation from the Viewpoint of the Demand Side of the Relationship between Regional Distribution Constructed by Magoyasai, a Distributor of Vegetables via Internet Sales, and Rural Society
  • 野菜インターネット販売業「まごやさい」による域内流通に対する需要サイドの評価から

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Abstract

<p>This study aims to clarify existing conditions of rural community business from the viewpoint of the demand side, with a case study of Magoyasai Co., Ltd. (hereinafter, the M company), which conducts vegetables sales via the Internet, in Akitakata City, Hiroshima Prefecture, with survey research by questionnaire for customer restaurants. The M company sells fresh vegetable to the restaurants in Hiroshima City with internet, corroborating with small-scale farmers who cultivate in the area less than 10 km far from the M company. According to the result of the questionnaire survey, for their existence, rural community businesses have to have a concept given a story line, fresh and safe food that is suitable for various customers' needs and human resources that have high communication skills.</p>

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