Ways to Improve Word-of-Mouth Communication in the university

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  • 顧客満足理論に基づく在学生のクチコミ向上への取組み
  • 顧客満足理論に基づく在学生のクチコミ向上への取組み : 学生募集広報ワークショップと自校教育
  • コキャク マンゾク リロン ニ モトズク ザイガクセイ ノ クチコミ コウジョウ エ ノ トリクミ : ガクセイ ボシュウ コウホウ ワークショップ ト ジコウ キョウイク
  • －Workshop and One’s Own University Education－
  • ―学生募集広報ワークショップと自校教育―

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When choosing a university, the examinees highly value the opinion of their high-school teachers. Also, the high-school teachers are impacted by the university ratings by students. But the word of mouth from unwilling new students tends to be negative. Their own university education changes satisfaction and their comments to more accepting ones, but the problem is their attitude towards it as they do not show any signs of interest in their university. Enrollment information workshop is expected to serve as an introduction to one's own university education by raising their spirit of inquiry concerning their university.

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