The Impact of Social Media Features on User Relationships on Online Video Sharing Platforms

DOI Open Access

Bibliographic Information

Other Title
  • オンライン動画共有プラットフォームにおけるソーシャルメディア機能のユーザー関係性への影響

Description

Online platforms (OPs) equipped with a variety of social media features (SMFs) make it possible for users to co-creatively participate in its content services. Furthermore, since the health of a platform requires the accumulation of users, ba design that leads to the desirable user relationships (acquisition and retention) is an essential issue that affects the competitiveness and even the existence of an OP, considering its online environment of high user mobility. The authors quantitatively and qualitatively examined the impact of various social characteristics of SMFs on user relationships on a major international vOP (YouTube) and two major Chinese vOPs (BiliBili and iQIYI). The results indicated that the " atmosphere " generated through well-bundled SMFs and " ensuring an environment for co-creative engagement " enhanced vOPs’ ability to acquire users, and that the social characteristics of SMF " I can get other points of view (from other users) " enhanced vOPs’ ability to retain users.

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Details 詳細情報について

  • CRID
    1390569171137328256
  • NII Article ID
    130008025200
  • DOI
    10.24578/japancreativity.24.0_137
  • ISSN
    24334588
    13492454
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
    • KAKEN
  • Abstract License Flag
    Disallowed

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