Do social media marketing activities enhance customer satisfaction, promote positive WOM and affect behavior intention? : an investigation into the effects of social media on the tourism industry
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Abstract
研究(Article)
Journal
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- 同志社商学
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同志社商学 66 (3-4), 491-515, 2014-12-25
The Association of Commerce Doshisha University
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Keywords
Details 詳細情報について
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- CRID
- 1390572174867675264
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- NII Article ID
- 110009871846
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- NII Book ID
- AN00165609
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- NDL BIB ID
- 026013810
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- ISSN
- 03872858
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- Text Lang
- en
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- Data Source
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- JaLC
- IRDB
- NDL
- CiNii Articles