Corporate branding with sound logos

DOI

Bibliographic Information

Other Title
  • サウンドロゴによる企業ブランディングに関する研究
  • Differences in impressions of sound logos between working adults and students
  • アンケート調査からみる社会人と大学生のサウンドロゴに対する印象の違い

Description

<p>Sound logos have long been important in corporate branding. However, changes in user lifestyles have changed the touch points between corporate advertisements and users.</p><p></p><p>The purpose of this study is to derive the ideal sound logo (sound quality, melody, usage, etc.) in the new digital media. A questionnaire survey was conducted among electronics manufacturers to determine the actual status of corporate sound logos. A survey of users was also conducted to ascertain how corporate aspirations are being conveyed to users.This paper discusses the differences in impressions of sound logos between working people and students as revealed by the questionnaire survey.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390574721481088384
  • DOI
    10.11247/jssd.69.0_52
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Disallowed

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