Re-definition of industry based on cultural value & style in overseas travel

DOI

Bibliographic Information

Other Title
  • 海外旅行における文化的価値を基盤とする旅行業の再定義化
  • A new marketing strategy of overseas package tour products for Japanese tourists
  • －旅行会社の商品マーケティング戦略における文化論的視点－

Abstract

The purpose of this study is an attempt to convert of own conservative marketing strategy for the overseas package tour products in Japanese travel industry with a new point of view which is based on cultural value & style in overseas travel.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390845713076579200
  • NII Article ID
    130007662817
  • DOI
    10.24526/jafit.22.0_97
  • ISSN
    24332976
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

Report a problem

Back to top