Re-definition of industry based on cultural value & style in overseas travel
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- YAMAKAWA Takuya
- 大阪府立大学大学院経済学研究科
Bibliographic Information
- Other Title
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- 海外旅行における文化的価値を基盤とする旅行業の再定義化
- A new marketing strategy of overseas package tour products for Japanese tourists
- -旅行会社の商品マーケティング戦略における文化論的視点-
Description
The purpose of this study is an attempt to convert of own conservative marketing strategy for the overseas package tour products in Japanese travel industry with a new point of view which is based on cultural value & style in overseas travel.
Journal
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- JAFIT international tourism review
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JAFIT international tourism review 22 (0), 97-102, 2015
Japan Foundation For International Tourism
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Keywords
Details 詳細情報について
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- CRID
- 1390845713076579200
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- NII Article ID
- 130007662817
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- ISSN
- 24332976
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed