Managing Design in Design‑Oriented Product Development:

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Other Title
  • デザイン重視の製品開発におけるデザインマネジメント：コンシューマーエレクトロニクス企業の比較分析
  • デザイン ジュウシ ノ セイヒン カイハツ ニ オケル デザインマネジメント : コンシューマーエレクトロニクス キギョウ ノ ヒカク ブンセキ
  • A Comparative Study of Consumer Electronics Companies

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Abstract

<p>This study aims to identify key factors for design management. Choosing two design-oriented consumer electronics companies, we compare their designer networks by using dataset of design patents. The result shows that designer organizations have significant structural differences, which suggests that the two companies follow different organizational policies according to their design strategies. The evidence indicates the followings: (i) a dense network of designers is effective to share implicit knowledge among designers and to create integrated product designs, and (ii) a sparse network of designers is easy to keep independence of designer teams and design productivity by concurrent development and design differentiation in their product portfolio.</p>

Journal

  • Organizational Science

    Organizational Science 52 (3), 4-19, 2019-03-20

    The Academic Association for Organizational Science

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