The birth of <i>Japanese whisky</i>
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- Mitomi Yuki
- Faculty of Economics, Takasaki City University of Economics
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- Suh Youngkyo
- Faculty of Business Administration, Toyo University
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- Sato Hidenori
- Faculty of Business Sciences, University of Tsukuba
Bibliographic Information
- Other Title
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- A case of Suntory
Description
<p>Japanese whisky now ranks as one of the five major whiskies in the world, but how did it come about? Suntory, which has won several prizes in international competitions since the beginning of the 21st century, was making many types of component whisky in the 1980s, when it was trying to deal with diversifying consumer needs and suffered from declining whisky sales. Ironically, these various malts led to the production of many high-quality blended whiskies, which are now winning prizes in international competitions.</p>
Journal
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- Annals of Business Administrative Science
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Annals of Business Administrative Science 19 (1), 1-11, 2020-02-15
Global Business Research Center
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Details 詳細情報について
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- CRID
- 1390846609805479680
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- NII Article ID
- 130007798613
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- ISSN
- 13474456
- 13474464
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- Text Lang
- en
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- Data Source
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- JaLC
- Crossref
- CiNii Articles
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- Abstract License Flag
- Disallowed