-
- Mitomi Yuki
- Faculty of Economics, Takasaki City University of Economics
-
- Suh Youngkyo
- Faculty of Business Administration, Toyo University
-
- Sato Hidenori
- Faculty of Business Sciences, University of Tsukuba
書誌事項
- タイトル別名
-
- A case of Suntory
説明
<p>Japanese whisky now ranks as one of the five major whiskies in the world, but how did it come about? Suntory, which has won several prizes in international competitions since the beginning of the 21st century, was making many types of component whisky in the 1980s, when it was trying to deal with diversifying consumer needs and suffered from declining whisky sales. Ironically, these various malts led to the production of many high-quality blended whiskies, which are now winning prizes in international competitions.</p>
収録刊行物
-
- Annals of Business Administrative Science
-
Annals of Business Administrative Science 19 (1), 1-11, 2020-02-15
特定非営利活動法人 グローバルビジネスリサーチセンター
- Tweet
詳細情報 詳細情報について
-
- CRID
- 1390846609805479680
-
- NII論文ID
- 130007798613
-
- ISSN
- 13474456
- 13474464
-
- 本文言語コード
- en
-
- データソース種別
-
- JaLC
- Crossref
- CiNii Articles
-
- 抄録ライセンスフラグ
- 使用不可