多様化する雑誌部数

DOI

書誌事項

タイトル別名
  • An Analysis on Diversification of Magazine Circulation Concepts
  • ―90年代の雑誌広告の動向を中心に

抄録

<p>Since the collapse of the so-called “Bubble economy” in the 1980s, magazine circulation in Japan has been changing in its content and meaning. This article examines how magazine circulation has diversified in the 1990s from the viewpoint of advertising.</p><p>Paid circulation is now widely accepted, while magazine circulation is linked to the value of media (media effect) defined and used by publishers and advertisers as their own significant index.</p>

収録刊行物

  • 出版研究

    出版研究 27 (0), 133-152, 1997-03-20

    日本出版学会

詳細情報 詳細情報について

  • CRID
    1390846609820222080
  • NII論文ID
    130007824452
  • DOI
    10.24756/jshuppan.27.0_133
  • ISSN
    24341398
    03853659
  • 本文言語コード
    ja
  • データソース種別
    • JaLC
    • CiNii Articles
  • 抄録ライセンスフラグ
    使用不可

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