Consumer Analysis of the Proper Use of Printed Books and Electronic Books

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  • 紙書籍と電子書籍の“使い分け”に関する消費者分析
  • カミ ショセキ ト デンシ ショセキ ノ"ツカイワケ"ニ カンスル ショウヒシャ ブンセキ

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<p>This study is a continuation of our previous study titled “Quantitative Analysis of the Differences in Consciousness and Behaviors Between Print Publication Users and Both Print and Electronic Publication Users,” the award-winning paper of The Japanese Society of Printing Science and Technology in 2020. To further develop the study, we conducted a survey on how readers use e-books and printed books differently. The results entail implications for promoting the use of each type of book, especially printed books.</p>

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