上海市における日本食の消費者行動

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書誌事項

タイトル別名
  • Consumer Behavior for Japanese Cuisine in <I>Shanghai</I>
  • Focusing on the Effects of the Frequency of Visits to Japan
  • －訪日回数の影響に焦点を当てて－

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説明

This paper analyzes the effects of the frequency of visits to Japan on the frequency of eating Japanese food among Shanghai residents. The estimated results indicate that the effect of the fourth visit to Japan was the largest for the frequency of eating Japanese food. Although the effect of spreading Japanese food consumption was strong up to the fourth visit to Japan, it was suggested that marginal utility may have diminished after the fourth time as the respondents became accustomed to visiting Japan.

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