Development of the PB product design lineup that conveys the brand messages while reducing the costs and the risks

DOI

Bibliographic Information

Other Title
  • コストやリスクを抑えながらもブランド世界観を伝えるPB商品デザインの展開

Abstract

<p>Private Brand (PB) products of supermarkets have many advantages, such as flexibility of reflecting the customer requirements in the local area, freedom in setting prices and high gross profit margins, so the market size is expanding year by year. Our client (Company A), a local supermarket chain in the Chukyo area, had been developing its PB products reflecting customer requirements and ensuring their safety, but the customer awareness of the PB products was not high and their impression was that they were simply low-priced products, so the company sought to improve its brand/products image by renewing the package design of the PB products.<br>In this project, I oversaw the design strategy as the director and created all graphic design works together with the co-author Shima based on the brand value clarification and the customer research to improve the brand image and properly communicate the product’s quality to the customers. And as a result, along with increased the product sales, it has also contributed to increasing the customer awareness of the brand and the PB products.<br> </p>

Journal

Details 詳細情報について

  • CRID
    1390859758188021248
  • DOI
    10.11247/adrjssd.28.1_1_64
  • ISSN
    21887772
    13418475
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Disallowed

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