Food Choice and Social Activity

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Other Title
  • 食選択と社会に働きかける活動
  • 食選択と社会に働きかける活動 : 国産食品とオーガニック食品の購入をめぐって
  • ショク センタク ト シャカイ ニ ハタラキカケル カツドウ : コクサン ショクヒン ト オーガニック ショクヒン ノ コウニュウ オ メグッテ
  • ――On the Purchase of Domestic and Organic Foods――
  • ――国産食品とオーガニック食品の購入をめぐって――

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<p>The purpose of this paper is to conduct a quantitative sociological analysis of food choice - examining the relationship between ethical food consumption and social activities. Lifestyle studies in the field of social stratification theory have shown that dietary habits are often regulated by the difference between income and social status. However, dietary habits are not only subordinated by the social structure - they may also change society as people make subjective choices. In Europe and North America, the concept of food citizens, who are involved in policy proposals in large cities, has been advocated in order to bring about changes in society through their food purchasing preferences. Although there are many social issues related to food in Japan, previous research has not yet clarified the relationship between food choice and social activities. Therefore, to explore the relationship between food choice and social activities more fully, I conducted a quantitative analysis of the preferential purchase of domestic food and organic food using data from the 2015 National Survey of Social Stratification and Social Mobility (SSM). As a result of ordinal probit regression model analysis, it was found that, in terms of socio-demographic characteristics, women (rather than men), older people, married people (rather than the unmarried), and those with children bought both types of food. In terms of social stratification, however, the higher the household income and level of class-consciousness, the more food was purchased. Service workers bought organic food more often. Domestic food buyers were often active in residents’ and neighborhood associations, while organic food purchasers were often active in civic movements and volunteer activities. This result was statistically significant even when socio-demographic characteristics and socio-economic status were controlled. Based on this analysis, we found that people participated in different social activities depending on their type of food choice. Based on these results, we proposed a Japanese-style food citizen model in which food choice is not only influenced by social structure, but is also linked to social action.</p>

Journal

  • SOSHIOROJI

    SOSHIOROJI 65 (3), 59-78, 2021-02-01

    SHAKAIGAKU KENKYUKAI

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