Marketing4.0を踏まえた幸福感タイプ別の効果的サービス要素の因果媒介分析を用いた比較検討に関する研究
書誌事項
- タイトル別名
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- Study on comparison using the casual mediation analysis of the effective service elements according to the well-being type on the basis of Marketing4.0
抄録
On the basis of Marketing4.0 which is human-centered and will communicate with sustainable in-novation, it is important to propose and provide services which improve customer's quality of life and well-being by raising customer experience value from service. In this study, we clarify service elements influencing their well-being. However, the consumers whom services are given are not same type for well-being. Therefore, at first, we found 5 variables which connect the objective variable “life satisfaction” directly by using Bayesian network analysis. Then, we classify persons based on the 5 variables. Furthermore, according to types, we clarify service elements affect their well-being under the specific condition by Casual Mediation Analysis, and we lead useful knowledge about realizing service to improve the well-being.<br> （注：論文中のデータとその説明に誤記があったため、コンファレンス終了後に、著者によって修正がなされました。修正情報と旧論文は「電子付録」として掲載しました。｝
収録刊行物
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- 横幹連合コンファレンス予稿集
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横幹連合コンファレンス予稿集 2020 (0), B-1-2-, 2020
横断型基幹科学技術研究団体連合（横幹連合）
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詳細情報 詳細情報について
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- CRID
- 1391412881267420672
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- NII論文ID
- 130007957477
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可