Media Saturation: Diversification of Communication Medium in Organization and Its Impacts

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  • メディア・サチュレーション：組織内メディアの多様化とその影響
  • メディア・サチユレーション--組織内メディアの多様化とその影響
  • メディア サチユレーション ソシキナイ メディア ノ タヨウカ ト ソノ エイキョウ

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<p>In many organizations, various communication media, such as face-to-face meeting, written document, telephone, facsimile, mobile phone and e-mail, are used. And some of organizations have considered adopting new CMC (computer mediated communication) technologies including Weblog and SNS (Social Networking Service) in recent years. However, diversification of media can cause several problems. This article discusses “media saturation” which means the situation that the variety of media used by their members cannot increase any more, and examines the impacts of diversification of media on communication inefficiency. The results of quantitative research have shown that media diversification makes communication more inefficient and depresses effectiveness of communication environment. And organizational rule of media use and individual situational media use improve such communication inefficiency, but the rule decreases the effectiveness of communication environment. Additionally, we can recognize that the level of media saturation differs according to tasks.</p>

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