サービスとしての講義 －顧客歓喜の視点より－

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  • Lectures as Services from the viewpoint of customer delight
  • サービス ト シテ ノ コウギ : コキャク カンキ ノ シテン ヨリ

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As the service-oriented economy grows, it is possible to perceive educational activities as a part of service activities too. However, though we think “educational activities = service activities”, actually how can we satisfy our students which are our customers? This paper focuses on customer delight and describes lectures as services which might make it possible to attract the delight of students which the author is actually teaching.

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  • 研究紀要

    研究紀要 64・65 39-72, 2016-02-28

    高松大学・高松短期大学

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