1985 AMA Educators' proceedings . Marketing communications : theory and research

CiNii 所蔵館 5館

書誌事項

タイトル
"1985 AMA Educators' proceedings . Marketing communications : theory and research"
責任表示
[editors] Robert F. Lusch ... [et al.] . editors, Michael J. Houston, Richard J. Lutz
出版者
  • American Marketing Association
出版年月
  • c1985
書籍サイズ
28 cm
タイトル別名
  • Marketing communications : theory and research
  • AMA Conference Proceedings 1985

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注記

Includes bibliographies and index

Marketing communications is proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz., sponsored by the AMA's Marketing Education Division

Educators' proceedings has series no. 51

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