Advertising promotion : supplemental aspects of integrated marketing communications

Name: Advertising promotion : supplemental aspects of integrated marketing communications
Author: Shimp, Terence A

CiNii 所蔵館 7館

書誌事項

タイトル: "Advertising promotion : supplemental aspects of integrated marketing communications"

出版者

出版年月

Previous ed. published as: Advertising, promotion and supplemental aspects of integrated marketing communications, 1997