Marketing management : a strategic decision-making approach

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Bibliographic Information

Title
"Marketing management : a strategic decision-making approach"
Statement of Responsibility
Harper W. Boyd, Jr. ... [et al.]
Publisher
  • McGraw-Hill/Irwin
  • 4th ed
Publication Year
  • c2002
Book size
26 cm
Series Name / No
  • : pbk

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Notes

Includes bibliographical references and index

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Details 詳細情報について

  • CRID
    1130000796759779328
  • NII Book ID
    BA53171457
  • ISBN
    0072315237
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Boston, Mass
  • Data Source
    • CiNii Books
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