Analytic approaches to product and marketing planning : proceedings of workshop

Web Site CiNii 所蔵館 16館

書誌事項

タイトル: "Analytic approaches to product and marketing planning : proceedings of workshop"

責任表示: cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. Shocker

出版者

出版年月

Proceedings of a Workshop on Analytic Approaches to Product and Market Planning, held Nov. 18-19, 1977 at the University of Pittsburgh

Includes bibliographies