Building the brand-driven business : operationalize your brand to drive profitable growth

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Bibliographic Information

Title
"Building the brand-driven business : operationalize your brand to drive profitable growth"
Statement of Responsibility
Scott M. Davis, Michael Dunn ; foreword by David A. Aaker
Publisher
  • Jossey-Bass
Publication Year
  • c2002
Book size
24 cm

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Notes

Includes bibliographical references and index

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