Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates

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書誌事項

タイトル
"Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates"
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Tobias Richter
出版者
  • Peter Lang
出版年月
  • c2002
書籍サイズ
21 cm
シリーズ名/番号
  • : us
  • : gw

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注記

Originally presented as author's thesis (doctoral)--University of Warwick, 2001

Includes bibliographical references (p. [279]-323)

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