Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing

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Bibliographic Information

Title
"Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing"
Statement of Responsibility
John Ozimek
Publisher
  • McGraw-Hill
Publication Year
  • c1993
Book size
24 cm

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Notes

Includes bibliographical references and index

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