Creating customer-centric cultures : lessons from high-performance organizations

CiNii 所蔵館 4館

書誌事項

タイトル
"Creating customer-centric cultures : lessons from high-performance organizations"
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Rohit Deshpandé
出版者
  • Harvard Business School Pub.
  • Ver. 1.0
出版年月
  • c2005
書籍サイズ
4 3/4 in.
資料種別
機械可読データファイル(光ディスク)

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注記

System requirements: Intel Pentium III (or equivalent) 650 MHz or higher clock rate; 128MB RAM; Graphics display adapter with a display resolution of 1024 x 768 and a 16-bit color depth; Creative Labs Sound Blaster (or compatible) sound card with speakers or headphones; 16X CD-ROM drive; Microsoft Windows 98/NT/2000/XP; Microsoft Windows Media Player 6.4 through 9.0; Microsoft Internet Explorer 5.0 through 6.0; Adobe Acrobat Reader 5.0

Title from disk label

"Product number 107XC"

Summary: What kinds of corporate cultures are common to best-performing organizations? Does being customer focused really matter? In this presentation, Professor Rohit Deshpandé describes revolutionary changes in marketing that lead to more customer-centric organizations, where customers are everybody's responsibility and the language of the customer is key. Approaching marketing as a cultural challenge is a hallmark of the most successful high-performance companies in the world

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